Last Updated: 28th April, 2023

At Maycroft Dental Practice (“we”, “us”, “our”), we are committed to protecting and respecting the privacy of our patients and visitors. This Privacy Policy (“Policy”) explains what personal information we collect, how we use it, and your rights in relation to it.

This Policy applies to the Maycroft Dental Practice website (“Website”) and any related services we provide as a dental practice operating under both private and National Health Service (NHS) frameworks in Moreton, Wirral, United Kingdom.

1. Information We Collect

We may collect and process the following data about you:

1.1 Personal and contact information, such as name, date of birth, email address, postal address, and phone number.

1.2 Medical and dental history and other health-related information necessary for your treatment.

1.3 Payment information for billing purposes.

1.4 Information about your use of our Website, such as IP address, browser type, and pages visited.

2. How We Use Your Information

We use information held about you in the following ways:

2.1 To provide you with the dental services you request.

2.2 To manage your patient account and keep our records updated.

2.3 To notify you about changes to our services or policies.

2.4 To improve our Website and ensure content is presented effectively.

3. Information Sharing

We may share your personal information with:

3.1 NHS or other healthcare professionals when it is necessary for your treatment.

3.2 Law enforcement agencies or regulatory bodies when required by law.

3.3 Third-party service providers who support our business operations (such as IT service providers), subject to them providing sufficient guarantees to implement appropriate technical and organisational measures in line with UK data protection laws.

4. Your Rights

As per the UK data protection laws, you have the right to:

4.1 Request access to your personal data.

4.2 Request correction of your personal data.

4.3 Request erasure of your personal data.

4.4 Object to processing of your personal data.

4.5 Request restriction of processing your personal data.

4.6 Request transfer of your personal data.

4.7 Right to withdraw consent.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered, or disclosed.

6. Changes to our Privacy Policy

We may update this policy from time to time. Any changes we make in the future will be posted on this page.

7. Contact Us

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to our Data Protection Officer at Maycroft Dental Practice.